Marketplace Playbooks · Selling Tips
How Much to Send to FBA: Back-Calculating Replenishment from Days of Cover
FBA replenishment is three terms: average daily sales × total lead time + safety stock — and the third term is where every blowup I've seen actually happened. Lao Mi walks through how to compute daily sales by stripping promo spikes and stockout days, why total lead time must be broken into five legs (factory, booking, ocean, customs, Amazon receiving), why receiving/check-in deserves its own line with peak-season padding, and how to set the safety-stock coefficient by category volatility instead of gut feel. Includes a complete worked example with illustrative numbers you can plug your own data into, plus the peak-vs-everyday trade-off: when a higher coefficient is cheaper than a stockout.
2026-10-06